NAMFS committees operate in support of the association's mission and strategic priorities.
Through collaboration, accountability, and active member participation, each committee is expected to identify meaningful opportunities, develop actionable recommendations, and contribute to measurable improvements benefiting NAMFS members and the broader industry.
Committees are encouraged to collaborate across areas of responsibility, avoid duplication of efforts, and ensure that recommendations reflect the perspectives and operational realities of businesses of varying sizes and industry roles.
Uniting Professionals. Protecting Assets. Elevating Standards.
Membership Committee
The Membership Committee is responsible for developing strategies to attract, engage, and retain members while ensuring NAMFS continues to reflect the evolving needs of the industry.
The committee focuses on expanding participation among local, regional, and national field service providers, asset management organizations, technology companies, and industry partners. Its work includes identifying membership opportunities, evaluating member benefits, supporting membership structure and value propositions, and encouraging greater participation in association initiatives.
The committee also works to strengthen relationships between members, promote collaboration, and demonstrate the value of belonging to a unified industry association.
Key Areas of Focus:
- Membership growth, retention, and engagement
- Membership benefits and value proposition
- Membership structure and recruitment strategies
- Outreach to underserved industry segments
- Member participation and leadership development
- Member feedback and satisfaction
Marketing Committee
The Marketing Committee oversees the development and execution of communication and promotional strategies that support NAMFS's mission, initiatives, and membership growth.
The committee works to increase awareness of NAMFS's role as an industry advocate, educational resource, and collaborative organization. Through digital communications, social media, publications, member spotlights, podcasts, and promotional campaigns, the committee highlights the accomplishments of the association and its members.
Working closely with other NAMFS committees, Marketing ensures that initiatives, achievements, resources, and opportunities are communicated effectively and consistently throughout the industry.
Key Areas of Focus:
- Brand awareness and NAMFS identity
- Member communications and industry outreach
- Social media and digital engagement
- UNLOCKED podcast promotion and content strategy
- Member and company spotlights
- Marketing support for conferences and initiatives
- Consistent messaging across NAMFS programs
Technology Committee
The Technology / AI Governance Committee serves as a collaborative forum for evaluating emerging technologies, identifying operational challenges, and promoting responsible technology practices across the industry.
A central focus is the growing use of artificial intelligence and automation in business operations, inspections, property preservation, quality control, and asset management. The committee will explore the opportunities and risks associated with these technologies while helping members understand their responsibilities regarding information security, data privacy, accuracy, and human oversight.
Recognizing that technology capabilities vary widely among member organizations, the committee will develop practical resources and recommendations that are accessible to businesses of all sizes.
The committee will also explore opportunities for improved data standardization, system interoperability, and technology-enabled safety solutions, working collaboratively with other NAMFS committees and relevant industry organizations.
Key Areas of Focus:
- AI Governance and responsible technology use
- Cybersecurity, privacy, and data protection
- Digital documentation and photographic integrity
- Technology-enabled field safety
- Data standardization and system interoperability
- Automation and operational efficiencies
- Technology education and vendor evaluation
Education / Certification / Safety Committee
The Education / Certification / Safety Committee is dedicated to advancing professional development, improving industry competencies, and promoting safer working conditions throughout the asset management and field services industry.
The committee oversees the strategic development and improvement of educational resources, including the NAMFS Academy, professional development opportunities, and industry certification programs. Its work supports consistent training expectations, practical learning experiences, and recognition of professional knowledge and competency.
An equally important responsibility is advancing field safety through education, awareness, standardized reporting recommendations, and industry collaboration. The committee will identify common safety risks, develop practical resources, and encourage communication among service providers, clients, investors, insurers, and other stakeholders.
To maintain focused engagement across its responsibilities, the committee may establish dedicated working groups for Education, Certification, and Safety while coordinating efforts under a unified committee structure.
Key Areas of Focus:
- NAMFS Academy development and modernization
- Professional certification and continuing education
- Educational content quality and periodic updates
- Field safety training, resources, and awareness
- Standardized safety reporting and information sharing
- Industry best practices and competency development
- Collaboration with servicers, national providers, and industry partners
Conference Committee
The Conference Committee guides the planning, development, and continuous improvement of NAMFS's conferences, leadership events, and other significant in-person industry gatherings.
Working alongside NAMFS staff, the committee helps establish event themes, develop relevant educational programming, identify speakers and industry experts, and create networking experiences that encourage participation and collaboration across all segments of the industry.
The committee also assists in evaluating sponsorship and exhibitor opportunities, improving the attendee experience, and incorporating feedback to ensure NAMFS events remain relevant, accessible, and financially sustainable.
Its work supports the NAMFS Annual Conference and Leadership Summit while identifying opportunities to expand industry engagement through additional events and collaborative experiences.
Key Areas of Focus:
- Annual Conference planning and programming
- Leadership Summit development
- Educational sessions and speaker recruitment
- Networking and relationship-building opportunities
- Sponsorship and exhibitor engagement
- Attendee experience and event evaluation
- Event innovation and financial sustainability
Industry Solutions Committee
The Industry Solutions / Pricing Committee serves as a collaborative platform for identifying systemic challenges affecting field service providers, asset managers, servicers, investors, and insurers while developing practical, evidence-based recommendations.
A primary focus is advancing the NAMFS Industry Pricing Initiative, including the evaluation of property preservation allowables, evolving operating costs, and pricing structures that accurately reflect the resources required to deliver quality services.
The committee supports transparent, defensible pricing methodologies and advocates for more consistent evaluation and adjustment of industry allowables. Its work emphasizes the relationship between appropriate compensation, service quality, property protection, operational sustainability, and outcomes for investors and insurers.
Beyond pricing, the committee examines operational inefficiencies, emerging business challenges, contractual issues, and opportunities for improved collaboration throughout the service chain.
Through research, industry engagement, and constructive dialogue with stakeholders, the committee seeks solutions that improve conditions for service providers while delivering measurable value to clients and the communities they serve.
Key Areas of Focus:
- NAMFS Industry Pricing Initiative
- Property preservation allowables and cost analysis
- Data-driven pricing methodologies and periodic adjustments
- Engagement with HUD, GSEs, VA, USDA, servicers, and other stakeholders
- Operational sustainability and industry cost drivers
- Identification of systemic business challenges
- Collaborative solutions and industry advocacy

